Editing Brief

Illawarra Dentists Reel 8 Revision: Why Choose A Local Invisalign Provider?

Prepared for the editor to shorten or split the supplied Reel 8 footage into clear, AHPRA-safe short-form edits.

Recommendation

Split the reel into 4 shorter versions. The script has multiple trust points: local care, 3D planning, clinician-led check-ins, and payment clarity. Splitting keeps each message simple and gives the ads team stronger options for Traffic, Retargeting, and Lead Generation.

Each final edit must be between 3 and 90 seconds. Aim for 18 to 40 seconds per short version. If one combined reel is required, keep it under 75 to 90 seconds and structure it as "4 things to look for in an Invisalign provider".

Project Details

Clinic Illawarra Dentists / Dentistry Illawarra

Platform Instagram Reels and Facebook Reels

Treatment Focus Invisalign / clear aligner provider trust

Audience Adults in Wollongong, Shellharbour, Dapto, Woonona, and the wider Illawarra region considering clear aligners.

Asset Google Drive Reel 8 Footage

CTA Direction Use a unique CTA for every edit. Match the next step to the specific trust point, such as local assessment, 3D scan, clinician check-ins, or payment discussion.

Primary Editing Direction

Keep each short edit focused on one reason to consider Illawarra Dentists for Invisalign.
Open with a clear patient question or decision point in the first 1 to 3 seconds.
Cut repeated phrasing, long pauses, and broad claims that feel too sales-focused.
Keep the tone warm, local, calm, and honest. The message should build trust without sounding like a hard sell.
Use simple subtitles throughout. Keep on-screen text short, title-case, and easy to read.
Use warm neutral styling with Golden Sandstone accents where graphics are needed.
Avoid superiority claims, dramatic dental visuals, and any before-and-after implication unless approved assets and permissions are supplied.

CTA Rules

Give every video its own CTA. Do not reuse the same CTA across multiple edits unless specifically requested.
Avoid generic CTAs such as "Book now", "Contact us today", "Learn more", or "Visit our website".
Keep the CTA relevant to the reel's topic, such as planning, local care, check-ins, or payment options.
Make each CTA sound natural and helpful, not promotional or templated.

Split Briefs

Reel 8A: Why Choose A Local Invisalign Provider?

Target Length: 20-35 Seconds Best For: Traffic / Retargeting

Core message: Invisalign is not only about the aligners. It is also about having a local team guide the process properly.

Suggested edit flow:

Hook: "Choosing Invisalign? The provider matters too."
Key point: "Clear aligners are a tool, but your plan and follow-up care matter."
Local trust: "Illawarra Dentists supports patients across Wollongong and the wider Illawarra region."
CTA: "Start with a local conversation about whether clear aligners may suit your teeth."

On-Screen Text

Choosing Invisalign?

The Provider Matters Too

Local Care In The Illawarra

Start With A Local Conversation

Reel 8B: 3D Scan And Invisalign Planning

Target Length: 18-35 Seconds Best For: Retargeting

Core message: 3D scans help plan clear aligner treatment and give patients a clearer view of the proposed process.

Suggested edit flow:

Hook: "Invisalign should not feel like guesswork."
Planning point: "At Illawarra Dentists, 3D scans help map the proposed tooth movement."
Patient benefit: "You can see the planned direction before deciding what feels right for you."
CTA: "Arrange a 3D scan to understand what your clear aligner plan could involve."

On-Screen Text

Invisalign Planning Matters

3D Scans Help Guide The Plan

See The Proposed Direction

Arrange A 3D Scan

Reel 8C: Clinician-Led Invisalign Check-Ins

Target Length: 20-40 Seconds Best For: Retargeting / Lead Generation

Core message: Ongoing check-ins help monitor fit, movement, comfort, and whether treatment is tracking as planned.

Suggested edit flow:

Hook: "Clear aligners still need proper check-ins."
Care point: "Your progress is reviewed by a clinician who understands your plan."
What is monitored: "Fit, movement, comfort, and compliance are all part of the process."
CTA: "Ask how Illawarra Dentists monitors clear aligner progress between visits."

On-Screen Text

Aligners Need Check-Ins

Fit, Movement And Comfort Matter

Clinician-Led Progress Reviews

Ask How Progress Is Monitored

Reel 8D: Clear Pricing And Payment Options

Target Length: 20-35 Seconds Best For: Lead Generation

Core message: Patients should understand the likely cost and available payment options before starting clear aligner treatment.

Suggested edit flow:

Hook: "Not sure what Invisalign could cost?"
Pricing point: "The team can provide a clear quote before treatment begins."
Payment note: "If confirmed for the campaign, mention flexible payment options such as Afterpay, Zip, TLC, or MediPay."
CTA: "Talk through the quote and payment options before deciding on your next step."

On-Screen Text

Wondering About Invisalign Cost?

Ask For A Clear Quote

Payment Options May Be Available

Talk Through The Numbers First

Optional Combined Version

Use only if one full Reel is required

Target length: 60-90 seconds.

Structure: "4 things to look for in an Invisalign provider" with quick sections for local care, 3D planning, clinician-led check-ins, and transparent pricing.

CTA: "If you are comparing clear aligner options, sit down with our Wollongong team to talk through the plan, cost, and follow-up care."

Caption Direction

Suggested Caption

Choosing Invisalign is not only about the aligners.

It is also about the planning, check-ins, pricing clarity, and the team guiding you through the process.

At Illawarra Dentists, we can assess your teeth, explain what may be suitable, and talk through what clear aligner treatment could involve.

Start with a straightforward conversation about your teeth, your goals, and the options that may suit you.

Approval Notes

Correct location spelling if used on screen: Shellharbour, Dapto, and Woonona.
Correct clinic spelling everywhere: Illawarra Dentists.
Avoid "hundreds of patients choose us" or "we have helped hundreds" unless this claim is confirmed and approved for the campaign.
Avoid "see exactly where you are going" because it may overpromise. Safer phrasing: "see the proposed direction" or "preview the planned movement".
Avoid "result stays on schedule" because it implies a guaranteed outcome or timeline. Safer phrasing: "check whether treatment is tracking as planned".
Only mention Afterpay, Zip, TLC, or MediPay if those payment options are confirmed for this campaign and any eligibility context is included where required.
Do not imply Invisalign is suitable for everyone or that cosmetic outcomes are guaranteed.
Use safer wording such as "may suit", "could involve", "proposed plan", "suitability depends on individual needs", and "talk through your options".

Final AHPRA And Brand Check

AHPRA-safe wording used: no guaranteed results, superiority claims, or pressure-based language.
Specific to Illawarra Dentists and the Wollongong / Illawarra audience.
Aligned with the July to September funnel optimisation strategy.
Supports Traffic, Retargeting, and Lead Generation usage.
Each edit has one clear message and a hook suitable for the first 1 to 3 seconds.
Australian English tone is warm, calm, local, honest, and professional.
Each CTA is unique, specific to the video topic, and clear without sounding pushy.
No internal-only setup notes included.

Next Action

Editor: Create four shortened Reel 8 versions using the split structure above, then send drafts for review. Prioritise clarity, natural delivery, readable subtitles, unique topic-specific CTAs, corrected spelling, and AHPRA-safe wording.